GameStop to Kick Off the Launch of Guitar Hero(R) World Tour with Events Nationwide
In-Store Festivities Amp Crowds for Midnight Release

GRAPEVINE, Texas–(BUSINESS WIRE)– Pull out the leather pants, round up your friends and crank your amps up to eleven! GameStop (NYSE:GME), the world’s largest video game and entertainment software retailer, today announced that it will host events at 1,800 of its stores in celebration of the midnight release of Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero(R) World Tour on Saturday, October 25, 2008.

With festivities at GameStop stores coast-to-coast kicking off Saturday at 10 p.m., teens, adults and families can put their rock ‘n’ roll skills to the test with Guitar Hero(R) matches, air guitar challenges, rock star impersonation games and more. Attendees will also have an opportunity to get their hands on the highly-anticipated Guitar Hero World Tour game.

“At GameStop, we are witnessing a new generation of gamers who are interested in casual, more social gaming experiences,” said Bob McKenzie, Senior Vice President of Merchandising, GameStop. “Partnering with Activision for the launch of Guitar Hero World Tour lets us give power to the players of all skill levels and gaming abilities.”

In addition to widespread midnight madness launches, GameStop will host three marquee events at retail locations located in New York City (33RD Street & Broadway), Dallas (Park & Preston) and Los Angeles (Universal CityWalk). Event goers will get a chance to showcase their Guitar Hero prowess with a Guitar Hero shred-off, see-and-be-seen with celebrity VIP guests and more. Attendees at marquee events will also have the opportunity to experience Guitar Hero World Tour before it goes on sale at midnight.

When the house lights go down this fall, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour. The latest installment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever. The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems. Music creators will also be able to share their recordings with their friends online through GHTunes(SM) where other gamers can download and play an endless supply of unique creations.

For more information on an event near you, log on to www.gamestop.com, and search using the ‘Store Locator.’

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