GameStop Seeks to Immortalize the Next Guitar Hero(R) Superstar in National Contest

GRAPEVINE, Texas–(BUSINESS WIRE)–Nov. 5, 2008–Are you ready to be a star? To appear alongside some of the most famous bands in rock ‘n’ roll history? Your dream of rock immortality may only be an upload away. GameStop (NYSE:GME), the world’s largest video game and entertainment software retailer, today announced the GameStop Avatar Contest in search of the newest character for a future Guitar Hero(R) video game.

From now until December 22, 2008, fans are encouraged to visit http://www.gamestop.com/auditions to submit an original video or photo of their best rock pose and qualify for a chance to win immortal fame as a character in a future Guitar Hero game. Video submissions must be of the entrant and no more than three minutes in duration and photo entries are required to be unaltered and taken within the last six months. One lucky grand prize winner will get an opportunity to have his/her likeness crafted into a character by Guitar Hero designers, Neversoft Entertainment, and included in a future release of the game.

The total Grand Prize package for the GameStop Avatar Contest is valued at $3,100 and will be distributed to the winner of a random drawing from among all eligible entries as follows:

One (1) Grand Prize: Trip for winner and one (1) guest to Los Angeles, CA and the opportunity for the winner’s likeness to be replicated in a future Guitar Hero video game. The trip includes:

— Round trip airfare and hotel accommodations for two nights;

— Tour Neversoft HQ and chill with game developers;

— Participation in a photo shoot, where winner will select
his/her own rock outfit and have his/her likeness captured for
a chance to be incorporated into a future game’s “Create a
Rocker” section;

— A chance to try out your rock moves on a professional
motion-capture rig;

— And $1,000 in spending money.

Additionally, in its ongoing quest to bring power to the players, GameStop will let fans serve as judge and jury to determine 8 weekly fan favorites. Be sure to check out the “Gallery of Rock Poses” online to size up the competition and vote for your favorite entry. The top 8 fan favorites will each receive a $400 GameStop gift card.

General contest entry is also available online. The contest runs through December 22, 2008, is open to residents of the 50 United States and D.C. who are 18 years or older, and no purchase is necessary to enter. For additional details and to obtain a list of official rules, visit a local GameStop retail location or http://www.gamestop.com/auditions.

*Activision Publishing, Inc. is not a sponsor of this Contest. Activision’s name and logo, and/or the “Guitar Hero World Tour” name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision’s participation, sponsorship, endorsement, or approval of this Contest.

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