Despite the expected third-place finish in console sales, Sony seems to be very happy about the increase in the sales of software and hardware in 2008 and is very confident about its future. Peter Dille, VP of Marketing and PSN, reports a 40% increase in the sale of PS3 consoles from 2007. Titles such as LittleBigPlanet and Metal Geaar Solid 4, among other games, have gotten the game console into more homes than before. If Sony gets to lower the price of their current PS3 models by $100, the console could be a real threat to the Wii and the Xbox 360. Though the newer PS3 models are not compatible with PS2 games and Nintendo and Microsoft may laugh at Sony about it, the PS3 has some other things the other systems don’t. Maybe 2009 could definitively be the year of the PlayStation 3 if Sony decides to sell the 80GB console at $299 and the 160GB one at $399 starting in April, the start of the company’s new fiscal year. Read the following press release for more info.
A pesar del esperado tercer lugar en la venta de consolas, Sony parece estar feliz del aumento en las ventas de software y hardware en el 2008 y está muy seguro de sí mismo acerca de su futuro. Peter Dille, VP de Marketing y PSN, reporta un aumento de 40% en las ventas de consolas PS3 en comparación al del 2007. Títulos tales como LittleBigPlanet y Metal Gear Solid 4, entre otros juegos, han llevado a la consola de juegos hacia más hogares que antes. Si Sony llega a reducir $100 del precio de los modelos actuales del PS3, la consola podría ser una amenaza para el Wii y el Xbox 360. Aunque los nuevos modelos PS3 no son compatibles con los juegos del PS2 y Nintendo y Microsoft se rían de Sony debiso a eso, el PS3 tiene algunas cosas que los otros sistemas no. Tal vez el 2009 sea definitivamente el año del PlayStation 3 si Sony decide vender la consola de 80GB a $299 y la de 160GB a $399 a partir de abril, el comienzo del nuevo año fiscal de la compañía. Lean el siguiente comunicado de prensa para más información (en inglés).
PlayStation by the Numbers
PlayStation Brand Staged for Continued Momentum in 2009
Total 2008 PS3 Hardware Sales Up 40% and PS3 Software Sales Up 115% in the U.S.
The PlayStation® brand delivered continued sales momentum throughout 2008 with a total of 3.6 million PLAYSTATION®3 (PS3™) units sold in the U.S. by the end of 2008, an increase of 40% from the previous year. In December, 726,005 PS3 hardware units were sold, representing an increase of 92% from November.
PS3 also generated one of its strongest months in software unit sales in the U.S., with almost 6 million units sold in December. For the calendar year, PS3 software unit sales increased 116%.
- Top-selling games for PS3 in December included exclusive hits Resistance 2 and LittleBigPlanet, as well as third-party blockbusters, such as Activision’s Call of Duty: World at War, Midway Games’ Mortal Kombat vs. DC Universe, and Ubisoft’s Prince of Persia.
- Top-selling games for PS3 in 2008 included Grand Theft Auto IV, Call of Duty: World at War and the exclusive Metal Gear Solid 4: Guns of the Patriots.
With more than 17 million PlayStation®Network users worldwide and a total of 330 million pieces of content downloaded to date, the PlayStation Network continued to be a destination of choice during the holidays for interactive entertainment content.
- Top three most downloaded games in December included Super Street Fighter II Turbo HD Remix, Soldner-X: Himmelssturmer and Linger in Shadows.
- Top three most downloaded movies in Decemberincluded The Dark Knight, Step Brothers, and GetSmart.
PSP® (PlayStation®Portable) and the Ratchet & Clank: Size Matters PSP Entertainment Pack continued to be popular choices in the U.S. for on-the-go entertainment in December, with more than 1 million hardware units sold, an increase of 143% from November. In December, more than 3.7 million software units were sold for PSP, including popular hits such as Madden NFL 09, WWE Smackdown vs. Raw 2009 and Lego Batman: The Videogame.
- The PSP exclusive titles Crisis Core: Final Fantasy VII and God of War: Chains of Olympus, which both launched in March, were the top two most popular titles of 2008 and sold a combined 1,313,893 units in 2008.
PlayStation®2 (PS2) and the LEGO Batman: The Videogame PS2 Entertainment Pack delivered another month of solid sales in December, with a 99% increase in hardware units and 124% lift in software units from the previous month.
- The Guitar Hero franchise sold over 3 million units on the PS2 in 2008.
Power of the PlayStation Portfolio
In 2008, the PlayStation brand generated more than $6.4 billion in revenue in the U.S.
- PlayStation’s hardware unit revenue generated more than $2.5 billion in 2008.
- PlayStation’s software unit revenue totaled more than $3.2 billion in 2008.
“The PlayStation brand has had a solid calendar year with total PS3 hardware sales up 40% and total PS3 software sales up 115%. We remain confident in our momentum into 2009 as we continue to deliver to our consumers the best entertainment content and technology out there. And we delivered on that promise this past year with one of the best software line-ups in the industry, a dramatically expanded PlayStation Network with the launch of the video delivery service and the beta of PlayStation Home, as well as extended hardware offerings with the PSP 3000 and Uncharted 160GB PS3 bundle. We also hit a remarkable milestone for the PlayStation 2 platform in North America with 50 million units sold. It’s truly an amazing testament to the power and legacy of our brand.”
— Peter Dille, Senior Vice President, Marketing and PLAYSTATION®Network, Sony Computer Entertainment America