ATTACK! ATTACK! UK WIN GUITAR HERO® LISTENING SESSION HELD AT MIDEM 2009

Welsh Band Attack! Attack! UK to Have Their Single “You and Me” Featured in an Upcoming Guitar Hero® Game

Tuesday 3rd March/… Activision Publishing, Inc. announced today that Attack! Attack! UK is the winner of the Guitar Hero® Listening Session at MIDEM 2009.  Voted on by a panel of industry veterans, the band beat out over 200 other submissions to have their new single “You and Me”, released today featured in an upcoming Guitar Hero game.

Attack! Attack! UK has already made quite an impact on the independent UK music scene. Since the release of their self-titled debut album in November 2008, the band has sold over 7,000 copies and counting. Their new single “You and Me” is one of their live show favourites, which showcases their upbeat, melodic and live energy.

MIDEM 2009, which ran from the 18th to 21st of January, is seen by music professionals from across the globe as a place to discover up-and-coming music superstars and meet with the music community at large.  During MIDEM 2008, Irish band, The Answer, was discovered at a similar Guitar Hero Listening Session, resulting in one of their popular tracks appearing on Guitar Hero® World Tour’s set list.

“It’s generated unbelievable exposure for the band.” Commented The Answer’s frontman Cormac Neeson “In this day and age its one of those priceless mediums to get our music out to people who wouldn’t normally be discovering us.” The Answer are currently on tour with AC/DC.

For more information about Guitar Hero, visit http://hub.guitarhero.com/

NOTE TO EDITORS:

About MIDEM / Reed MIDEM
MIDEM, the world’s most international music market, brings together each year thousands of music industry professionals from across the globe. Professionals from all sectors of the industry – recording, publishing, live, synchronization, digital, mobile, branding – meet in Cannes, France, to network, do deals, learn and catch the latest new talent. MIDEM is organised by Reed MIDEM.

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions. Reed Exhibitions is the world’s leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

For further information about MIDEM and MidemTalent, visit http://www.midem.com

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

This year’s judges of the Guitar Hero Listening Session at MIDEM 2009 were:
– Richard Stumpf, SVP, Creative & Marketing, Cherry Lane Music Publishing Company
– Tim Riley, VP, Music Affairs, Activision/Blizzard
– Sian Evans , European Marketing Manager, Activision/Blizzard
– Sergio Pimentel, International Music & Licensing Manager, Activision/Blizzard

Guitar Hero® games © 2005-2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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