New Downloadable EA Sports Videogame Enables Fans to Replicate NCAA March Madness

Fans Can Take Their Favorite School On The Road To The Final Four Using NCAA Basketball 09: March Madness Edition

College & University Pressroom

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc., (NASDAQ: ERTS) today announced EA SPORTS™ will for the first time offer a downloadable official NCAA® Tournament edition of its college basketball videogame. Fans will be able to replicate the NCAA Division I Men’s Basketball Championship bracket and play with all the schools in NCAA March Madness®. Called NCAA® Basketball 09: March Madness® Edition and available exclusively for the Xbox 360® videogame and entertainment system for 1200 Microsoft points ($15.00), it will be available to download just in time for the start of the NCAA tournament. The 2009 Tournament tips-off exclusively on CBS Sports on March 19th.

NCAA Basketball 09: March Madness Edition will be easy-to-download exclusively for the Xbox 360 through Xbox LIVE Marketplace for 1200 Microsoft points beginning March 11, 2009. The game will initially feature teams from last year’s tournament, and then beginning on March 18, will feature the just-announced official Selection Sunday brackets and accurate teams with updated ratings.

NCAA Basketball 09: March Madness Edition will re-create all the atmosphere and intensity of NCAA March Madness by enabling fans to authentically replicate the entire NCAA Tournament and play through the “virtual bracket” with their favorite team under the same conditions they’ll face throughout March Madness. Take on the challenge of leading any of the 65 schools competing on the road to the Final Four®, from the opening round right through to a virtual reproduction of the Final Four on the authentic Ford Field court in Detroit, where one team will be crowned NCAA Division I Men’s Basketball National Champion on April 6, 2009.

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