From/De: Activision

Award Winning Guitarist Carlos Santana to Lend Smooth Grooves and Trademark Moves to Guitar Hero(R) 5

–Video Game to Feature the Genre-Blending Guitar Virtuoso’s Music and Likeness

SANTA MONICA, Calif., July 20, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Rock and Roll Hall of Famer and 11-time Grammy Award winner, Carlos Santana, is set to appear as an exclusive in-game artist in the upcoming Guitar Hero(R) 5. Santana’s accomplishments span four decades and more than 40 albums including the self-titled album, Santana, that launched one of the most recognizable Latin-infused classic rock anthems, “No One to Depend On.” The live version of the song will be featured in Guitar Hero 5 with Carlos Santana jamming on stage as a playable character.

In addition to music from Santana, Guitar Hero 5 features a wide variety of today’s hottest rock ‘n’ roll bands mixed with classic tracks. Brand new game features let fans tailor their experience to meet the evolving ways consumers are interacting with their favorite music and allows them to challenge themselves as a solo act or band member, or kick back with friends and enjoy their personalized set list.

“We’re thrilled to showcase one of the top guitarists of all time in Guitar Hero 5 and offer fans the opportunity to experience Carlos Santana’s signature sounds and iconic likeness first-hand,” said Tim Riley, Vice President of Music Affairs for Guitar Hero. “His accomplished career and breadth of musical style are a great illustration of the variety of rock experiences we have included in the game and we are excited to announce him as the first of five playable in-game artists.”

This September, living room legends will rock any way they want in Guitar Hero 5. The entire set list is at players’ finger tips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The Rolling Stones, The White Stripes, Kings of Leon, Tom Petty, Bob Dylan and Vampire Weekend. Players take complete control as Guitar Hero 5 allows gamers to personalize and customize how they experience music by being able to play with any controller combination — multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game’s all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. Elevating the Guitar Hero(R) series to new heights with unmatched social gameplay, an enhanced style, new in-game artists and more rock legends, Guitar Hero 5 features new surprises and challenges that will fire-up long-time fret board fanatics and create a new generation of addicts.

Published by Activision Publishing, Inc. (Nasdaq: ATVI), Guitar Hero 5 is being developed by Neversoft Entertainment for Xbox 360(R) video game and entertainment system from Microsoft and PLAYSTATION(R)3 computer entertainment system, and by Vicarious Visions for the Wii(TM) system from Nintendo. Budcat is developing Guitar Hero 5 for the PlayStation(R)2 computer entertainment system. The game is rated “T” for “Teen” by the ESRB. For more information about Guitar Hero 5, please visit GH5.GuitarHero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(C) 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

“PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. (C) 2006 Nintendo. All rights reserved.

SOURCE Activision Publishing, Inc.

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