From/De: EA Mobile

Need for Speed SHIFT Now Available on the App Store

World’s #1 Racing Franchise Shifts Onto iPhone and iPod touch

LOS ANGELES–(BUSINESS WIRE)–EA Mobile™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced the availability of Need for Speed™ SHIFT on the App StoreSM. Specifically engineered for iPhone® and iPod touch®, this aggressive, high RPM game is back to invigorate screens with adrenaline pumping driving simulations, pixel perfect cars and a range of pro circuits from around the world. The Need for Speed SHIFT app allows players to enjoy an engine roaring multiplayer experience using innovative Bluetooth and Wi-Fi connectivity, and includes brand new features guaranteed to provide the most exciting racing experience on the iPhone and iPod Touch.

“Need for Speed SHIFT brings the power and thrill of high-performance racing to iPhones and iPod touches everywhere”

Need for Speed SHIFT brings the power and thrill of high-performance racing to iPhones and iPod touches everywhere,” said Travis Boatman, VP of Worldwide Studios at EA Mobile. “The game delivers the full throttle racing and drifting that players have come to expect from the Need for Speed series, while offering intuitive controls, deep customization options and incredibly realistic graphics, optimized for 3GS devices.”

Racers can hop into the driver’s seat in 20 of the fastest, hottest, most powerful cars in the world in Need for Speed SHIFT, and compete on stretches of asphalt in Chicago, London, and Tokyo in up to 28 street and pro racing events. Players can also enjoy upgrade features, such as top speed, handling, acceleration, and nitrous boosts. The all-new driver profile is the ultimate extension of the true driver’s experience, giving each player a unique persona based on their racing skills and style. Driver profiles can impact a player’s overall career progression, even affecting how they unlock cars. In Need for Speed SHIFT, it’s all about being in control while pushing yourself to the edge. How you drive is who you are behind the wheel.

The Need for Speed SHIFT app is available globally from the App Store on iPhone and iPod touch, or at http://www.itunes.com/appstore.

For information on pricing for all EA Mobile games, visit www.eamobile.com. To follow EA Mobile on Twitter visit http://twitter.com/eamobile.

Need for Speed SHIFT is also available on the PlayStation3, Xbox 360, PC, and PSP® (PlayStation®Portable) system. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed.

About EA Mobile

EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™® and iPod®. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, Pogo, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY, YAHTZEE and SCRABBLE (in the United States and Canada) are trademarks of Hasbro and are used with permission. John Madden, NFL, FIFA, Tiger Woods and PGA TOUR are the property of their respective owners and used with permission. iPod, iPod touch and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. All other trademarks are the property of their respective owners and used with permission.

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