From/De: 2K Sports

2K Sports Reveals Greatest Cover of All Time for NBA® 2K11

NBA 2K11 shows off new, unique art style to pay homage to Michael Jordan

NEW YORK, Jul 07, 2010 (BUSINESS WIRE) —

2K Sports today revealed the official cover art for NBA(R) 2K11 featuring Michael Jordan as the face of this year’s iteration of the top rated and top selling basketball simulation franchise*. The art style, featuring a highly-stylized, three-panel, iconic image of Jordan, represents a departure from previous NBA 2K titles to reflect the significance of having the greatest player of all time grace the cover.

“We knew as soon as we signed Jordan that we needed to do something special for the cover,” said Jason Argent, vice president of marketing for 2K Sports. “This could possibly be the most highly anticipated cover art in the history of sports games and we think the image we came up with delivers on every front. I think fans will be pleasantly surprised at how Jordan is actually used in game, as NBA 2K11 will pay homage to ‘His Airness’ in many ways, but the cover art represented our first chance to stop and honor him along the way.”

“It’s exciting to see it all come together,” said Michael Jordan, a recent Hall of Fame inductee. “I am looking forward to seeing the final product, but my kids might have to give me some lessons.”

NBA 2K11 is not yet rated by the ESRB and will be available October 5, 2010 [October 8 2010 in the UK]. To view the cover, please visit www.2ksports.com/nba2k11.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 – 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through April 2010

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM, iPod® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website atwww.take2games.com.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2010 NBA Properties, Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

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