From/De: Activision

Superstar DJ, Producer and Remixer, Tiesto to Make His Videogame Debut in DJ Hero(R) 2

The World’s Biggest Touring Electronic Artist and Dance Music Icon to Provide Likeness and Two Exclusive Mixes to 2010’s Best Soundtrack in Entertainment

SANTA MONICA, Calif., July 30, 2010 /PRNewswire via COMTEX News Network/ — When the party starts this October, virtual DJ’s and MC’s throughout the universe will fire up two turntable controllers and a microphone and mix it up with Tiesto – one of electronic music’s defining artists, DJ’s and producers – in DJ Hero(R) 2, Activision Publishing, Inc. (Nasdaq: ATVI) today revealed. Having worked with the likes of Muse, Justin Timberlake, Jonsi from Sigur Ros, Flo Rida, Sean Kingston and Three 6 Mafia, performed for billions of fans at the opening ceremonies of the Athens Olympics and headlined the Coachella and Bonnaroo music festivals among others, Tiesto has earned his status as the world’s hottest DJ. The GRAMMY(R) Nominee will be spinning for a new audience as he takes to the virtual ones and twos, delivering a pair of pulse-pounding exclusive mixes and joining the ever-growing roster of playable characters, including Deadmau5, David Guetta, DJ Qbert and others.

DJ Hero 2 is all about bringing people of different backgrounds, ages and music tastes together to have some fun DJ’ing their favorite music. The way the music comes together is fresh and unique and as a DJ, I couldn’t ask for more than that,” said Tiesto. “I am excited to be involved with this medium and to be contributing to a great game with an amazing soundtrack.”

“From touring the globe and working with some of the world’s most visionary artists across five hit albums, to performing at the biggest clubs and the hottest festivals, Tiesto is one of the biggest DJ’s in the world,” said Tim Riley, Vice President of Music Affairs, Activision. “We’ve assembled a cast of the biggest and best DJ’s and having Tiesto bring his unique style adds incredible flavor to the best soundtrack in entertainment.”

The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers over 80 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.

Dropping this fall, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate “party-in-a-box.” Gamers who experienced the #1 new videogame intellectual property of 2009 can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360(R) video game and entertainment system from Microsoft, the PLAYSTATION(R)3 and the Wii(TM) system from Nintendo. The game is not yet rated by the ESRB. For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djhero.

Video Assets

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About Tiesto

Tiesto is the world’s largest DJ, whose musical achievements are unsurpassed. Currently on his Kaleidoscope World Tour, which is the biggest DJ-only tour in history, Tiesto is playing a 14 month long schedule with over 150 dates across 6 continents to an unprecedented 1,000,000+ people.

Inspired by the likes of U2, his arena sized shows feature music which he writes and produces, including current hits with Nelly Furtado, Jonsi from Sigur Ros, Tegan & Sara, Three 6 Mafia and Calvin Harris. Also a renowned remixer, Tiesto’s touch has been demanded by the likes of Muse, Britney Spears, Justin Timberlake and Goldfrapp. He has been nominated for a Grammy, performed at the opening ceremony of the Athens Olympics with music he composed especially for the occasion, wowed the rock festival crowds at Coachella and Bonnaroo and currently has songs charting across the globe. He is, in short, the biggest DJ the world has ever seen.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

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