From/De: EA

EA to Showcase Powerful Slate of Titles at gamescom 2010 in Cologne

FIFA, Need for Speed, Medal of Honor and The Sims Among Top Franchises to Reveal Deep Innovation and New Experiences for Consumers

COLOGNE, Germany, Aug 13, 2010 (BUSINESS WIRE) — Electronic Arts Inc. (NASDAQ:ERTS) today announced plans for gamescom 2010 in Cologne. EA will showcase a powerful slate of titles representing a selection of leading franchises across the company’s Games, Sports and Play Labels. Media and consumers are invited for hands on experience with a whole host of innovative game play that highlights the company’s focus on delivering fewer, better games and building direct to consumer digital offerings.

“Gamescom has grown to become the largest show for interactive entertainment, and offers a unique chance for us to engage directly with consumers, retailers and media at one event,” said Jens Uwe Intat, Senior Vice President and General Manager for EA Publishing in Europe. “Our line up demonstrates the intense focus we have on building quality games with deep innovation for our consumers, and it’s great to see the industry coming together to create such a milestone event in Europe”.

Five EA and EA Partner titles at gamescom have already received early recognition for their outstanding quality. The gamescom 2010 award nominations were announced today and include:

FIFA 11 – Best Console
Star Wars(TM): The Old Republic(TM) – Best Online and Best of gamescom
Crysis(R) 2 – Best PC, Best of gamescom
The Sims(TM) 3 console – Best Mobile title (NDS)
Rock Band(R) 3 instruments – Best Hardware

EA at gamescom 2010

Tuesday, August 17th, 4:00pm
EA Press Briefing: The Palladium, Schanzenstraße 36, Gebäude 197, 51063 Cologne
A live stream of the press conference will be available at http://live-event.ea.com/gamescom/live/

August 18th-22nd
EA Booth: Hall 6.1 (A074)
Games on show: Crysis 2, Darkspore(TM), Dragon Age(TM) 2, FIFA 11, FIFA Manager 11, Medal of Honor(TM), Need For Speed(TM) Hot Pursuit, Rock Band 3, The Sims 3 on console, Star Wars: The Old Republic. For iPod(TM): The Sims 3, The Sims(TM) 3 World Adventures, EA SPORTS FIFA 10, 2010 FIFA World Cup South Africa(TM), and for iPad(TM): Need For Speed Shift, Command & Conquer(TM) Red Alert, SCRABBLE, Mirror’s Edge(TM), Tetris(R).

Behind closed door game demonstrations in EA’s Business lounge, Hall 5.1. Open to media only
Bulletstorm, Crysis 2, Darkspore, Dead Space 2, Dragon Age 2, EA SPORTS Active 2, FIFA 11, FIFA Manager 11, EA SPORTS(TM) MMA, Medal Of Honor, Need for Speed Hot Pursuit, Rock Band 3, The Sims(TM) Medieval, Star Wars: The Old Republic, Harry Potter and the Deathly Hallows(TM) – Part 1, The Sims 3 on console. Madden NFL 11 for iPhone as well as MONOPOLY Streets will be available for hands-on play in the EA Business Lounge.

More information, screenshots and fact sheets at: info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, The Sims, Darkspore, Dragon Age, Medal of Honor, Need for Speed, Command and Conquer and Mirrors Edge are trademarks of Electronic Arts Inc. Tetris (R)&© 1985-2008 Tetris(R) Holding LLC. All Rights Reserved. Crytek, Crysis and CryENGINE are trademarks or registered trademarks of Crytek GmbH in the U.S. and/or other countries. Harmonix, Rock Band and all related titles and logos are trademarks of Harmonix Music Systems, Inc., an MTV Networks company. Official FIFA licensed product. “© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved. NFL materials © 2010 NFLP. NFL PLAYERS materials © 2010 NFL PLAYERS. Officially Licensed Product of NFL PLAYERS | NFLPLAYERS.COM. The MONOPOLY name and logo are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2010 Hasbro. All Rights Reserved. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

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