Kobe Bryant and Jimmy Kimmel play real life soldiers in Activision’s new commercial for Call of Duty: Black Ops. The sixty-second spot is the first of its kind in the gaming market because it features realistic war scenes and no actual gaming footage. Dubbed, “There is a Soldier in All of Us”, the spot will premiere Sunday during NFL football.
The stars are joined by actors who represent people from all walks of life playing out a realistic gun battle set to the Rolling Stones’ classic “Gimme Shelter”. Kimmel is seen struggling with a grenade launcher.
Call of Duty: Black Ops is rated M, for people 17 years old and over. All of the actors featured in the commercial are over 18 years old. It will not air in programming that targets people under the age of 17.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit, public benefit corporation founded by Activision Blizzard that helps soldiers with the transition to civilian life and help them establish jobs and careers. Call of Duty: Black Ops will release worldwide on November 9. The unemployment rate for veterans is 21% higher than the rate for all Americans, with veterans’ unemployment topping 500,000. Through The Call of Duty Endowment, Activision is committed to raising millions of dollars for job assistance and training programs for veterans and raising public awareness.
On November 4th, 2010, Metallica played at the Call of Duty: Black Ops launch event at Santa Monica Airport’s Hangar 8 which honored the six branches of the Armed Forces and raised $1 million for The Call of Duty Endowment. After a celeb-studded ‘black carpet’ with Zach Braff, Cory Monteith, Macy Gray, and Kobe Bryant and many others; the tournament kicked off and featured Air Force, Army, Coast Guard, Marine, Navy and National Guard personnel playing a series of Call of Duty: Black Ops multiplayer matches against each other to raise $1 million for the Call of Duty Endowment.