English | En español: [http://blogs.impre.com/piensa-digital/2010/12/28/un-nuevo-competidor-en-la-batalla-digital-de-videos-bajo-demanda/].

With the support of Sonic Solutions, Sears has begun distributing movies and TV shows over the Internet and has become the newest competitor of video-on-demand (VOD) digital services. Known as Alphaline Entertainment [http://alphaline.roxionow.com/], it currently allows comsumers to download new films the same day as the DVD and Blu-ray discs get to be on sale.

The deal between Sonic and Sears is part of a multi-year agreement in order to offer this service in as many devices as possible.

“Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences,” stated Karen Austin, President of Consumer Electronics for Sears.

Currently, the service works with Windows PCs (XP/Vista/7), RoxioNow-ready Blu-Ray players and Xbox 360 game consoles. Movies for rent cost $3.99, while recent movies cost $19.99. The price of older films varies.

It will be a long fight for Sears. Netflix has a great advantage for being the champion, however, Sears can still win. For now, Netflix and Redbox customers have to wait 28 days before they could get films that belong to certain Hollywood motion picture company. The same won’t happen with Sears.

For those people who can’t wait to watch a film as soon as it’s available on sale for home viewing, Sears’ plan is a good alternative, though you may have to pay a bit more for the inmediate rent of a movie, and some time for its download.

Source: RoxioNow-Powered Alphaline Entertainment Service Now Live and Providing Consumers Instant Access to Movies and TV Shows [http://www.prnewswire.com/news-releases/sears-and-kmart-team-with-sonic-to-launch-movie-download-service-112543749.html].

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