From/De: Rovio

Angry Birds downloads hit 200 million

Rovio continues expanding the successful franchise

Espoo, Finland – 18 May, 2011 – Rovio today announced that the increasingly popular Angry Birds games have been downloaded a total of 200 million times on various platforms.

The Angry Birds gaming franchise, which consists of the games Angry Birds, Angry Birds Seasons and Angry Birds Rio, has seen a steady number of downloads in the first half of the year so far. All games are available on major smartphone platforms, with PC and Mac versions also in the market.

“We have seen more growth and engagement with Angry Birds games and merchandise across all markets,” said Mikael Hed, CEO of Rovio. “The growing numbers of fans give us more incentive to keep creating more fresh, fun and engaging Angry Birds experiences and making them available to everyone.”

Last week, Angry Birds was launched in the web for the first time in the Chrome Web Store. The game can be played in a web browser, and offline play is available when installed from the Chrome Web Store. The web version attracted 6 million individual fans of the game in less than a week.

The demand for Angry Birds merchandising has been growing, with over 3 million units sold globally and shipped to more than 100 countries. Rovio has appointed licensing agents worldwide, with Striker Entertainment (US), Wild Pumpkin (Australia), PPW (China, Hong Kong and Taiwan), Pacific Licensing (Singapore, Malaysia, Indonesia and Thailand), LID Licensing (Brazil) and YPL (Israel) representing the Angry Birds property in their respective regions.

Currently, Rovio is busy creating a social game around Angry Birds, expanding to new areas of entertainment business, and preparing for more growth throughout 2011.

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