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Bring Your Toys To Life. This novel premise takes a monster step forward with the worldwide unveiling of Skylanders Giants, the follow-up to the most successful kids’ IP launch of the year. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), will debut the sequel at the North American International Toy Fair in booths 3151 and 3251 at the Javits Center in New York City from February 12-15.
Skylanders Spyro’s Adventure uniquely combined collectible real-world toys with an epic virtual game world, creating a new platform for communal play that was embraced by parents and kids everywhere. Skylanders Spyro’s Adventure was the #1 best-selling kids’ franchise worldwide in 2011, as well as the #1 overall new IP launched in North America, according to The NPD Group, Charttrack and GfK.