[EN]: Activision announced earlier today the development of Call of Duty Online for gamers in mainland China. Tencent Holdings, a company known for offering a social network, games, e-commerce and web portals, and software, now has an exclusive license to be in charge of Activision’s most popular franchise.
The Chinese company is no stranger to videogames; it owns a minority stake in Epic Games and offers online multiplayer games such as Dungeon & Fighter, and QQ Three Kingdoms.
Call of Duty Online will be free-to-play and players will be able to buy items to be used in the game.
[ES]: Activision anunció temprano hoy el desarrollo de Call of Duty Online para jugadores en la China Continental. Tencent Holdings, una compañía conocida por ofrecer una red social, juegos, comercio electrónico, portales web, y software, ahora tiene una licencia exclusiva para estar a cargo de la franquicia más popular de Activision.
La empresa china no es estraña al mundo de los videojuegos; posee una participación minoritaria en Epic Games y ofrece juego multijugadores en línea tales como Dungeon & Fighter, y QQ Three Kingdoms.
Call of Duty Online será gratis para jugar y los jugadores serán capaces de comprar artículos para ser utilizados en el juego.
Activision Blizzard And Tencent Announce Long-Term Strategic Relationship To Bring Call of Duty Online To China
Multi-Year Agreement Joins One of the World’s Biggest Interactive Entertainment Franchises With China’s Largest Online Games Platform
New Call of Duty Online In Development By Activision Publishing
SANTA MONICA, Calif. and SHANGHAI, July 3, 2012 /PRNewswire/ — Activision Blizzard, Inc., the largest third-party interactive entertainment software publisher (Nasdaq: ATVI), and Tencent Holdings Limited, a leading Internet services provider in China (SEHK: 00700), today announced a strategic relationship to bring Call of Duty Online to Chinese game players.
Call of Duty Online has been in development by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
“We are very excited about our relationship with Tencent and the opportunities for gaming in China,” said Bobby Kotick, CEO of Activision Blizzard. “We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.”
Kotick continued, “Tencent is an ideal partner for Activision to bring Call of Duty Online to China. Tencent has a terrific track record of customer-focused innovation and deep market knowledge that will be invaluable to Activision as we build great games for China. We have worked closely with Tencent to create a game with broad appeal for the Chinese market. We look forward to laying the foundation for a long-standing relationship with Tencent and to launching a new and unique experience for fans.”
Martin Lau, President of Tencent, said, “We are thrilled to work with the world’s premiere game developer and publisher to bring this much-awaited title to Chinese game players. We believe Call of Duty Online will attract tens of millions of loyal fans in China, and our game platform and operational expertise to run massive multi-player online games can provide strong support to deliver the immersive and highly interactive game experience to game players in China.”
The new game Call of Duty Online for China will capitalize on the rich multiplayer experience that the Call of Duty franchise is known for and introduce a new gaming model designed specifically for the Chinese market. This new model will allow players the ability to personalize their weapons, characters and equipment like never before in a Call of Duty game. Using an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market. The new game will also bring a variety of game modes and maps and features an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare® universe.
Tencent aims to enrich the interactive online experience of Internet users by providing a comprehensive range of Internet and wireless value-added services. Through its various online platforms, including Instant Messaging QQ, web portal QQ.com, the QQ Game platform under Tencent Games, multi-media social networking service Qzone and wireless portal, Tencent services the largest online community in China and fulfills the user’s needs for communication, information, entertainment and e-Commerce on the Internet.Tencent has four main streams of revenues: Internet value-added services, mobile and telecommunications value-added services, online advertising and e-Commerce.
Shares of Tencent Holdings Limited are traded on the Main Board of the Stock Exchange of Hong Kong Limited, under stock code 00700. The Company became one of the 43 constituents of the Hang Seng Index (HSI) on June 10, 2008. For more information, please visit www.tencent.com/ir.
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc., is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Forward-looking Statements Disclaimer: This press release contains forward-looking statements relating to the business outlook, forecast business plans and growth strategies of Tencent. They are based on information currently available to Tencent and its outlook at the time of this press release. These statements are made under certain expectations, assumptions and premises, some of which are subjective or beyond Tencent’s control. These forward-looking statements may prove to be incorrect and may not be realized in future. Underlying these statements are a large number of risks and uncertainties. As such, the inclusion of any forward-looking statements in this press release should not be regarded as representations by Tencent or any of its directors and employees that the business outlook, forecast, plans and strategies will be achieved, and no undue reliance should be placed on any of such statements.
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