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After bringing the price of the Xbox One down to $349 and $329 for a limited time during last year’s holiday season, Microsoft saw a huge increase in the sales of its newest console, enough to beat the PlayStation 4 in November and December 2014, according to NPD Group stats. Microsoft wants the feel of that success again. The Redmond, WA, company announced today it will reduce the price of the Xbox One to US$349 starting tomorrow Jan. 16. Unlike the previous promotion, the company has not said when this new offer will end.
“Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer,” stated Mike Nichols, Corporate Vice President of Marketing at Xbox. “We are thankful for all the excitement for Xbox One this holiday and proud to offer more fans the amazing games lineup, Xbox Live gaming community, and continual innovation that Xbox One fans have come to enjoy.”
Will Turtle, Editor-in-Chief at Xbox Wire, said via the post Microsoft will continue offering more services via apps, such as the recently-announced Sling TV, and offer more exclusives.
Watch Phil Spencer, Head of Xbox, speak about the console and what’s coming in 2015.
[Source]: Xbox Wire: Xbox One Closes a Record-Breaking Holiday and Looks Ahead to 2015.