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During Nintendo’s financial results briefing, the company shared more details about its upcoming “integrated membership service” which will make use of a “Common ID” to be used with Nintendo products and smart apps in other devices.
The company released the following statement via a press release:
When we announced our business alliance with DeNA, we announced an “integrated membership service,” with the mission of establishing a bridge between smart devices and dedicated game systems. The membership service will encompass multiple devices such as our existing Nintendo 3DS, Wii U, the dedicated game system NX, which is currently under development, smart devices and PCs.
While we will announce the details of this integrated membership service at a later date, I can share with you at a high level the idea is that the consumer can access multiple devices using one common ID.
For us to be able to bridge the gap between smart devices and dedicated game systems, we will offer advantages to consumers who use one ID across multiple devices.
So far, the members input their Club Nintendo ID to use the services. With this new service, our members will be able to visit Nintendo’s website and log in with one ID, and they will receive various services including the ones based on their past purchases and gameplay records as well as services that will be an improved version of the current loyalty program.
With this new membership, we are planning to deploy services that will make playing Nintendo games with their game pals more fun regardless of which platform they are accessing.
The company also mentioned the service that will be similar to the Club Nintendo loyalty program will “offer services which will make it even more fun to play Nintendo games with game pals regardless of the platform.”
Mr. Iwata did not mention any more specific info about the features users will see when the service that will replace Club Nintendo makes its debut.