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Today, Capcom introduced Rashid for Street Fighter 5 during a presentation at GAMES15 which takes place in the United Arab Emirates. As the second character from the Middle East in the history of the fighting franchise, the first one being Pullum Purna from the Street Fighter EX series, Rashid is the work of Capcom, Sony and regional distributor Pluto Games, as a way for the company to reach a higher audience of fans, according to a post in IGN Middle East. With the introduction of Rashid, Capcom said it will localize the game to Arabic.
“With Street Fighter 5, we’ve added this brand new character Rashid who helms from the Middle East. I really hope you enjoy playing as him and try and make him the best Street Fighter character out there and of course the Street Fighter characters from other countries will be good competition for you,” said Capcom’s Yoshinori Ono.
As Capcom is making an effort to reach more gamers worldwide, will we see more diversity in the characters appearing in the game? So far, there is no representation of Spanish-speaking characters in South America. Overall, there are two fighters from Mexico, two or three from Brazil and one from Spain.
[Source]: IGN Middle East: Street Fighter V features Middle Eastern character; Street Fighter V – ‘Rashid’ Reveal.