This post is also available in / Esta entrada está disponible también en: Spanish (Español) .
The future of competitive gaming looks clearer now as Activision names Bornstein and Sepso to lead the new eSports division, furthering its efforts to bring PC and console gaming tournaments to the masses. Steve Bornstein brings his experience as former CEO of ESPN and the NFL Network and will take the Chairman position, while Mike Sepso will use his know-how from his former position as president of Major League Gaming to become Senior Vice President.
Bornstein’s experience looks remarkable, as he joined ESPN in 1980 during the early months at the sports network, developed the channel’s variety of programs, and eventually became the youngest CEO at age 38, in 1990.
“I believe eSports will rival the biggest traditional sports leagues in terms of future opportunities, and between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry. I’m excited to help Activision Blizzard further its leadership position in eSports,” said Bornstein.
The new and still-unnamed division joins Activision Publishing and Blizzard Entertainment.
“As a member of the eSports community for over 12 years, I couldn’t be more excited for the future of the sport. I am confident that the company’s industry-leading content will capture the many opportunities we have to entertain and celebrate our players,” said Mike Sepso. “Activision Blizzard is uniquely positioned to give millions of fans around the world what they want, and I’m excited to help support this community in a way that honors its history.”