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For the very first time in the company’s history, EA will share the E3 experience with fans at Club Nokia instead of having a booth at the expo. As a way to reach its audience, EA will host a three-day event called EA Play at Club Nokia near the Los Angeles Convention Center.
At last, players will get a feel of the E3 experience by playing game demos, attending live events, participating in game competition, watching special guest and more.
If fans are unable to attend, they could watch the whole experience online.
EA has also changed the date of its press conference to Sunday, June 12 at 1pm Pacific time, instead of its usual Monday before the start of the expo.
By leaving its typical space at LACC, there will be a big hole to fill at E3.
Players interested in attending need to sign up to get the latest info from EA, including how fans can secure their tickets.
[Source]: EA: EA Play.