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In a new blog post, the director of Creative Communications Owen Hill announced that Mojang now prohibits promotions of agendas or products within Minecraft.
Due to the immense popularity the game has gotten, Minecraft has caught the attention of non-profit groups, corporations and ad agencies. According to Hill, the game “has become a viable place for companies to advertise unrelated products or for organizations to promote their causes.”
Here are the things the mentioned groups won’t be able to do, as seen on the blog post:
- Build a Minecraft mod or server that promotes unrelated products in playable form; e.g., if you are a restaurant chain, you can’t market your restaurant by releasing a mod that includes your restaurant built out of Minecraft blocks.
- Build a Minecraft map or mod that markets a movie or TV show; e.g., if you’re a movie studio, you can’t make a map that uses Minecraft blocks to build out the fictional world of the movie or its characters, and you can’t make an official movie trailer out of gameplay footage from that map or mod.
While fans are allowed to create things in the game, the recently-announced rules about selling products or promoting causes only apply to organizations and companies.
[Source]: Mojang: Let’s Talk Promotions Built Into Minecraft.