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The Japanese gaming company’s mobile plans seems to have paid off as the newest app Pokémon Go helps Nintendo shares soar. After the app’a launch in Japan, Australia, New Zealand and the US, Nintendo’s shares went up 10% “to their highest level in more than two months.” The value of the company went up to $23 billion.

“The company has huge intangible assets like characters but it hasn’t been trying to use them seriously. But the success of its Pokemon GO shows the company has got great content,” said Macquarie Securities via a note to clients.

The free-to-play game that lets people find and capture Pokémon also offers in-app purchases as part of Nintendo’s monetization strategy.

[Source]: Reuters: Nintendo shares soar as new Pokémon mobile game captures hearts.

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