EA has signed a three-year partnership with Spain’s Real Madrid C.F., making the soccer team “the exclusive and official videogame partner of one of the world’s most popular football clubs.”
“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA SPORTS. “Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”
With the partnership, players will see updated 3D head scans of 14 players from Real Madrid, including the likeness of Cristiano Ronaldo, James Rodriguez, Sergio Ramos, and others, in EA Sports FIFA 16.
What will this mean for Konami? Konami Digital Entertainment will retain exclusive rights to football competitions including The UEFA Champions League for three years.
[Source]: EA: EA SPORTS Partners With Real Madrid C.F. as Official Videogame Partner.
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