Instagram announced today the arrival of @InstagramES, the newest Instagram account for Spanish-speakers to share interesting images and videos. Just like @Instagram, the newest account on the social network will feature images of many veteran and rookie users.
David Cuen, Community Team member at Instagram, told Conz Preti at Buzzfeed Español the team is looking at many accounts and new content the entire time to to highlight and strengthen the community that revolves around the mobile application.
Unlike accounts that may be country-specific, this newly-created one “makes sense because Spanish is the second most used language after English platform,” Cuen said. “On average, users spend 21 minutes a day on Instagram. It demonstrates the potential is there to do new things.”
Elena Ortega’s Instagram account (https://instagram.com/misswinter/) is the first one featured on @InstagramES. Elena shares tips and advice about how to take great photos. The account by Marcela Quevedo will be next in line; she shares many pictures of her country of Mexico in a special way.
One hashtag on Instagram to check out will be #MascotasChismosas (gossip pets).
[Source]: Buzzfeed Español: Instagram lanza una nueva cuenta para promover usuarios hispanohablantes.