The Walt Disney Company announced a Disney+ price increase for its ad-free subscription service alongside a new ad-tier subscription plan coming late this year in the U.S.
Starting December 8, the ad-free service called Premium will cost $10.99, a $3 increase. The new ad-tier plan called Basic will cost $7.99. Also, changes in Hulu and ESPN+ plans will start before December.
| Subscription | Plan | Monthly | Annual |
| Disney+ | Basic (With Ads) | $7.99 | N/A |
| Disney+ | Premium (No Ads) | $10.99 | $109.99 |
| Hulu | Basic (With Ads)* | $7.99 | $79.99 |
| Hulu | Premium (No Ads)* | $14.99 | N/A |
| ESPN+ | With Ads** | $9.99 | $99.99 |
| ESPN+ | UFC PPV** | $74.99 (Per Event) | N/A |
| ESPN+ | UFC PPV + Annual** | N/A | $124.98 |
*Effective as of October 10, 2022
** Effective as of August 23, 2022 (Previously Announced)
In addition, the new ad-supported plans will also be implemented into the bundle plans.
| Subscription | Plan | Monthly |
| Basic (With Ads) | Disney+, Hulu | $9.99 |
| Basic (With Ads) | Disney+, Hulu, ESPN+ | $12.99 |
| Legacy*** | Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) | $14.99 |
| Premium | Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) | $19.99 |
*** Existing subscribers only
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, Chairman at Disney Media & Entertainment Distribution. “Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports, and live events collectively.”
With declining subscriptions in various streaming services, it seems likely that ad-tier plans may become the new and preferred plan for many customers.
[Source]: The Walt Disney Company: Ad-Supported Disney+ Subscription Tier to Launch December 8 in the U.S. – [Archive].
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