Activision & Web Wise Kids: Promoting Online Safety & Good Digital Ethics

From/De: Activision

Activision Blizzard and Web Wise Kids Partner to Empower Youth to Thrive in a Digital World

SANTA ANA, Calif. and SANTA MONICA, Calif., Oct 08, 2010 /PRNewswire via COMTEX News Network/ — Activision Blizzard, Inc. (Nasdaq: ATVI), the interactive entertainment software industry’s leading publisher, and Web Wise Kids, the recognized leader in Internet safety education, are forming a partnership to empower youth and families to make wise choices in their digital lives. Together, the organizations stand by their strong commitment to keeping kids safe online and promoting good digital ethics.

“We appreciate the continued passion and support that Web Wise Kids has demonstrated by providing innovative and effective tools to assist America’s youth to flourish in a world of media and technology,” said George Rose, chief public policy officer for Activision Blizzard. “Activision is proud to be a part of their effort in educating America’s youth on safety across all digital media.”

“Being the leading online and console game publisher in the world, Activision is the ideal partner for Web Wise Kids as we move into our second decade of reaching out to youth,” said Judi Westberg Warren, president of Web Wise Kids. “We are committed to delivering the most engaging simulated, experiential learning games to teach Internet safety to youth and are thrilled at the opportunity of working together.”

The newly formed partnership will work to educate kids and parents on how to avoid inappropriate or unlawful online behavior and use the Internet safely and responsibly. By addressing issues like piracy, fraud, sexting, bullying, social networking, blogging, cyber stalking, online predators, identity theft and more– educational gaming and programs prepare young people so they can safely explore the best that the Internet has to offer.

For more information on Web Wise Kids, visit www.webwisekids.com. Follow Web Wise Kids on Twitter at @webwisekids, Facebook at http://www.facebook.com/webwisekids or YouTube at http://www.youtube.com/webwisekids.

About Activision Blizzard
Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide online, PC, console, handheld and mobile game publisher with leading positions across every major category of the rapidly growing interactive entertainment software industry.
Activision Blizzard maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, South Korea and China. More information about Activision Blizzard and its products can be found on the company’s website, www.activisionblizzard.com.

About Web Wise Kids
Web Wise Kids is a national non-profit organization dedicated to empowering today’s youth to make wise choices online through easy-to-use, school-approved Internet safety education programs for young people. Today’s e-generation is taught valuable lessons using unique computer games with fun, interactive simulations based on real-life criminal cases. Web Wise Kids programs have reached more than ten million children and thousands of parents nationwide in conjunction with school systems, law enforcement, and community-based youth organizations.