As the company turns 60, Sega just introduced Sega Shiro, the son of the legendary video game commercial character Segata Sanshiro.
Hiroshi Fujioka, actor who played the role of Segata Sanshiro, appeared on many Sega commercials during Sega Saturn generation. His goal: to tell everyone he meets “you must play Sega Saturn.”
While the 74-year-old father still has the strength to beat his son Maito Fujioka in arm wrestle, the young Maito uses his looks to introduce himself to everyone around him.
Take a look at Maito behind the scenes.
せが四郎〜♫
せが四郎〜♫
セ・ガ・知ろう〜♫
You may also want to check out Sega’s 60th anniversary web site: https://60th.sega.com/segashiro.
[Source]: Sega: Sega 60th Anniversary.