Koch Media renames itself Plaion

The German-Austrian media company Koch Media revealed today its new name: PLAION.

One of the reasons for the name change, pronounced as “play-on,” comes from the difficulty of pronouncing Koch for some people.

“Over the last 28 years, we have built an incredibly strong business, partnering with many of the best-known names in the industry,” said Klemens Kundratitz, PLAION co-founder and CEO.  “Since joining the Embracer Group in 2018, growth has accelerated, and we have become increasingly diversified. To reflect the evolving nature of our business in terms not only of content, but also of geography as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.”

The new logo looks like the interactive play button seen in various devices. The company said the ribbon symbolizes “the embracing and connecting role we as PLAION have as a leader in the digital entertainment ecosystem.”

Koch Media, now Plaion, became part of the Embracer Group in 2018.

[Sources]: Koch Media: Koch Media is now Plaion – [Archive]. Plaion: Home Page – [Archive – 2022.08.04]. @PLAION_official: Today marks an exciting day in the history of Koch Media by rebranding into PLAION – [Archive].