Sony Europe: We are PlayStation

Survive the community vote and face the judging panel at https://www.weareplaystation.com

Sony Computer Entertainment Europe today announced that it will host ‘We are PlayStation’ photography competition that launches on 29 January 2009 in Europe**. The team’s jubilation at getting a Buzz!™ question right; the laughter of a room full of SingStar® fans; the entertaining journeys playing your PSP®! They’re all classic PlayStation® moments that you’ve seen or experienced hundreds of times – but can you capture them in a photo? If you can, your name could be in the hat to win some great prizes. There’s also the possibility of a serious cash prize, the possibility of the images being used in future PlayStation campaigns as well as a new Sony D-SLR a350 digital camera and lens. Get snapping and upload your photos by the 16 March 2009 for a chance to win.

The rules are simple – capture the perfect image of you, your friends or your family enjoying a PlayStation moment with your PLAYSTATION®3 (PS3™), PlayStation®2 or PSP™ (PlayStation®Portable) and upload it to www.weareplaystation.com which goes live on 28 January. There are different categories your photos could enter: Caught in the Moment, Unexpected Places, PlayStation Parties, True Love and Endless Play. A panel of guest judges will assess top user-rated snaps on their merits and work out which photographer deserves the top prize of 1000 euros and a Sony D-SLR a350 camera. Ten runners up will receive cash prizes of 100 euros each, while the next best 100 entries will get their hands on a top PlayStation game or vouchers for the PlayStation®Store. All entries have the chance of being used in a future PlayStation marketing campaign.

Of course, PlayStation is all about its community – and that’s why we’re asking you to judge the first round of the competition. PlayStation fans can visit the website and decide which shots will be put before the judges by rating each photo with a score from one to five. Also, every time you enter the site, you can give your favourite image a secret ‘Super Vote’ which will be used to determine the finalists in case several entries generate the same overall rating. The images with the highest average score and, in the event of a tie, with the highest number of ‘Super Votes’ will go before the judging panel – so it pays to get everyone you know onto the site and voting.

With so many great moments for so many different PlayStation communities, this is the chance not only to show off your natural eye for a photograph, but also to show the world just how much fun you have with your friends – and a PS3, PlayStation 2 or PSP. Visit www.weareplaystation.com for competition terms and conditions and get snapping!

Ends

Notes to Editors:

For further information please contact your local PR Manager.

• If the winner or a runners-up is from a country outside the Eurozone, their prize money will be paid in their local currency calculated using the exchange rate at the date that they are notified of their win. If the winner or a runner-up is a resident of Italy, Norway or Portugal their prize will be non-money items of a value equivalent to the prizes stated above.

**This promotion is open to residents of Austria, Belgium, Czech Republic, Denmark, France, Germany, Ireland, the Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland and the United Kingdom aged 16 years or over and residents of Italy, Luxembourg and Portugal aged 18 years or over

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 16.8 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 137.7 million systems worldwide. Since its launch at the end of 2004, over 44.5 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 17 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 330 million items have been downloaded.