Blizzard: 3 million copies sold of “StarCraft II: Wings of Liberty” in first month

From/De; Blizzard

StarCraft(R) II: Wings of Liberty(TM) One-Month Sales Break 3 Million Mark

Blizzard Entertainment’s Sci-Fi Real-Time Strategy Game Continues Record Sales Pace

IRVINE, Calif., Sep 01, 2010 (BUSINESS WIRE) — Blizzard Entertainment, Inc. today announced that StarCraft(R) II: Wings of Liberty(TM) has sold over 3 million copies worldwide in the first month of its release, building on the game’s momentum as the bestselling PC game of 2010 and the fastest-selling real-time strategy game of all time.*

StarCraft II: Wings of Liberty was released simultaneously in North America, Europe, South Korea, Australia, New Zealand, Russia, Brazil, Chile, Argentina, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and the regions of Taiwan, Hong Kong, and Macau on July 27. With day-one sales topping 1 million copies, StarCraft II: Wings of Liberty became the bestselling PC game of 2010 within its first 24 hours of availability. The game went on to sell more than 1.5 million copies in its first 48 hours, setting the record for fastest-selling strategy game of all time, and has won numerous critical accolades, including multiple editor’s choice awards from major gaming publications.

“We appreciate all the enthusiasm that players around the world have shown for StarCraft II,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “It was important to us to deliver an overall gameplay experience that was accessible, balanced, and fun, and it’s been gratifying to see how strongly the global community has already embraced the game.”

StarCraft II: Wings of Liberty is the sequel to Blizzard Entertainment’s 1998 hit StarCraft, which has been hailed by players and critics worldwide as one of the top real-time strategy games of all time. Sporting a vibrant 3D-graphics engine, StarCraft II once again centers on the clash between the protoss, terrans, and zerg, with each side deploying legions of veteran, upgraded, and new unit types. Unparalleled online play for StarCraft II is available through a new version of Battle.net(R), Blizzard Entertainment’s world-renowned gaming service. Battle.net has been redesigned from the ground up to be the premier online gaming destination for Blizzard gamers, with several enhancements and new features, such as voice communication, cloud file storage, leagues and ladders, achievements, stat-tracking, and more.

The solo campaign for StarCraft II: Wings of Liberty continues the epic saga where it left off in StarCraft: Brood War(R). The story line chronicles the exploits of marshal-turned-rebel-leader Jim Raynor and features both familiar faces and new heroes. Players are able to tailor the experience, choosing their own mission path and selecting technology and research upgrades to suit their playing style throughout the 29-mission campaign. Several challenge-mode mini-games are also included, with focused goals designed to ease players into the basics of multiplayer strategies.

For more information on StarCraft II: Wings of Liberty, visit the official website at www.blizzard.com/games/sc2/.

*Based on internal company records, public data, and/or reports from key distribution partners.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft(R) and the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twelve #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net(R), is one of the largest in the world, with millions of active players.