Eight years after starting working on the game, CD Projekt Red has recovered all the game development and marketing expenses for Cyberpunk 2077 just one day after launch.
According to posts on its regulatory announcements page, the company said first yesterday it estimated that more than 8 million physical and digital copies of Cyberpunk 2077 had been pre-ordered “by the end of 9 December 2020.”
💪💪💪 pic.twitter.com/HX1SoJH8dE
— CD PROJEKT IR (@CDPROJEKTRED_IR) December 10, 2020
Out of the 8 million copies, 59% of them were for PCs and 41% for consoles.
— CD PROJEKT IR (@CDPROJEKTRED_IR) December 10, 2020
Also, 74% of the copies sold were through digital stores, while the remaining 26% were physical copies sold.
— CD PROJEKT IR (@CDPROJEKTRED_IR) December 10, 2020
Today, the company announced the pre-order sales surpassed expenses on marketing and game development. The company released the following info via its current report no. 65/2020:
The Management Board of CD PROJEKT S.A. with a registered office in Warsaw (hereinafter referred to as “the Company”) hereby announces that the estimated licensing royalties receivable by the Company in association with pre-order sales of Cyberpunk 2077 across all of its digital distribution channels have exceeded the sum of the following:
- total development expenditures related to the game, and
- the game’s marketing and promotional costs borne by the Company – either already incurred or anticipated for the remainder of 2020.
It’s one great news for the Polish company that has worked for many years in the creation and development of this game.
[Sources]: CD Projekt Red: Current report no. 65/2020 – December 11, 2020 – Subject: Information regarding the estimated return on the Company’s investments related to development and promotion of Cyberpunk 2077; Current report no. 64/2020 – December 10, 2020 – Subject: Disclosure of the quantity of preorders of Cyberpunk 2077. @CDPROJEKTRED_IR (Twitter): Pre-Order Sales Split: PC vs Consoles; Pre-Order Sales Split: Physical Distribution vs Digital Distribution .
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